Substantiated
Product claims come from approved source material.
AI-native / Product storyBuilt different.
Built different.
Clearly labelled.
A portfolio study in using synthetic production for brand-authored storytelling without pretending a fictional person had a real experience.
The boundary
A spokesperson is not a customer.
Synthetic talent can explain supported product features or carry a brand narrative. It cannot truthfully claim personal use, sensory experience, or a customer result.
The creative is written from the brand’s point of view, labelled for the platform, and reviewed for the impression it leaves—not just the words it uses.
Production rules01 02 03 04
Possibility with boundaries.
Transparent
Synthetic media is disclosed clearly where required.
Permissioned
No copied likeness, voice, or identity.
Reviewed
The final impression gets human scrutiny before delivery.
Synthetic, not generic.
