Useful thinking.
No content sludge.
Practical notes for e-commerce teams deciding what to make, what to test, and when AI-native UGC is—or is not—the right creative choice.
Editorial standard
Evidence before volume.
We publish decision frameworks, platform-aware guidance, and lessons we can defend. Client names, results, and performance claims appear only with permission and supporting evidence.
Our first field note is an evidence-led comparison of AI UGC and human creator UGC for paid social—including the limits of what current research can prove.